) today announced that it has
been selected by General Motors Corporation to supply an Integrated Dealer Management System (IDMS) to all Saturn retailers in the U.S. As part of a multi-year agreement, Reynolds
will convert GM's approximately 440 Saturn retailers to the IDMS. Reynolds anticipates that implementation will begin in August 2007. The conversion process is expected to be complete by May
2008.
The system is designed around the retailing, communication and CRM needs of Saturn retailers. It is delivered in a fully managed, secure ASP format and is designed to reduce
retailers' technology management requirements while helping to streamline operations and improve productivity and customer satisfaction. Based on Reynolds' leading ERAŽ XT system, it offers
retail, CRM and communication capabilities to help GM and its Saturn retailers maximize business opportunities and customer retention.
Fin O'Neill, Reynolds president and CEO, said,
"We are committed to providing GM with a flexible, robust and integrated environment that meets the specific needs of its Saturn retail network. The IDMS will help Saturn retailers maximize
customer satisfaction and retention, and improve employee productivity. As a result, dealers will be able to focus more on selling cars, taking care of customers and improving
profitability."
Other benefits of the IDMS include:
- Implementation of standard solutions and processes across the Saturn retail network to drive same-store sales while
increasing customer satisfaction, loyalty and employee efficiency.
- Flexible training solutions to boost system utilization and employee productivity.
- High levels of systems integration
and consolidation to lower costs and improve productivity.
"Our solution addresses these business imperatives with people, process and technology solutions that will be
delivered with excellence and on timelines that keep pace with Saturn retailer requirements," O'Neill said.
About Reynolds
Reynolds and Reynolds (
